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Hirtenstraße 19, 10178 Berlin, Germany
(+44) 871.075.0336
Arctic Guard Web Design Project 01
Arctic Guard Web Design Project 02
Arctic Guard Web Design Project 03
Arctic Guard Web Design Project 04

Arctic Guard Product Configurator

CBF are market leaders in distributing to the commercial vehicle body building, trailer manufacturing and allied trade markets. We were approached to enhance their customer experience by providing a user-friendly online platform for configuring their flagship product, Arctic Guard. The goal was to streamline the ordering process, empower customers to customise bulkheads to their specifications and improve overall engagement.

To meet CBF’s requirements, a comprehensive solution was developed, leveraging a combination of WordPress, WooCommerce, and bespoke coding. The chosen platform provided a solid foundation for ecommerce functionality, while bespoke coding ensured the seamless integration of a user-friendly product configurator.

Key Features:

WordPress Integration: Utilising WordPress as the content management system (CMS) allowed for easy content updates and maintenance. The familiar interface of WordPress ensured that CBF’s team could manage the website with minimal training.

WooCommerce Implementation: WooCommerce, a powerful ecommerce plugin for WordPress, was integrated to facilitate online quotes. The platform allowed for order management and customer mamangement, ensuring a smooth end-to-end purchasing experience.

Bespoke Coding for Product Configurator: Custom coding was implemented to develop a dynamic and user-friendly product configurator. Customers could easily customise their bulkheads by choosing from a range of options such as vehicle type, colour, and additional features.

Responsive Design: The website was designed to be responsive, ensuring a seamless user experience across various devices, including desktops, tablets, and smartphones.

User Accounts and Order History: User accounts were incorporated, enabling customers to save their configurations, track order history, and streamline future purchases. This feature enhanced customer loyalty and provided a personalised experience.


Improved Customer Engagement: The product configurator empowered customers to tailor Arctic Guard bulkheads to their unique specifications, leading to increased engagement and satisfaction.

Streamlined Ordering Process: The integration of WooCommerce simplified the ordering process, reducing friction for customers and improving overall efficiency.

Increased Sales: The user-friendly interface and personalised customisation options contributed to a notable increase in sales, showcasing the success of the implemented solution.

Enhanced Brand Image: The website’s professional design and functionality enhanced CBF’s online presence, positioning the company as an industry leader in custom bulkhead fabrication.

Positive Customer Feedback: Customer feedback indicated a positive response to the configurator’s ease of use and the overall online shopping experience.

The collaboration between CBF and the development team resulted in the successful implementation of a feature-rich website that significantly improved the customer experience. The use of WordPress and WooCommerce, combined with bespoke coding for the product configurator, created a powerful and user-friendly platform that met CBF’s objectives and contributed to the company’s growth in the competitive bulkhead manufacturing industry.


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