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Website Design Old Cross Tavern 02
Website Design Old Cross Tavern

Old Cross Tavern

Old Cross Tavern is a historic freehold pub nestled in the heart of Hertford, Hertfordshire. With its rich tradition and community-centred atmosphere, the pub has been a beloved local establishment for decades. However, the existing online presence of Old Cross Tavern was outdated and ineffective in reflecting the charm and offerings of the pub.

Challenge:
The existing website of Old Cross Tavern, hosted on Squarespace, lacked the functionality and aesthetic appeal necessary to effectively showcase the pub’s character and offerings. The client desired a website redesign that would capture the traditional essence of the pub while infusing it with a modern touch. Additionally, the client sought to streamline the process of menu updates and enhance communication with patrons regarding news and events.

Solution:
A comprehensive redesign and redevelopment of the Old Cross Tavern website were proposed to address the client’s challenges and goals effectively. The new website was built on the WordPress platform, offering greater flexibility, customization options, and scalability. The design concept focused on marrying the traditional ambience of the pub with a contemporary aesthetic, ensuring an engaging and immersive user experience.

Key Features and Functionalities:

Custom WordPress Design: The website’s design was tailored to reflect the rustic charm and warm atmosphere of Old Cross Tavern. A clean layout, complemented by vintage-inspired elements and modern typography, was employed to create a visually appealing interface.

Menu Management Integration: To streamline menu updates, a seamless integration with the third-party system Untappd was implemented. This integration allows the landlord to easily manage and update menus, ensuring that patrons have access to the latest offerings in real time.

News and Events Blog: A dedicated blog section was incorporated into the website to keep patrons informed about the latest news, events, and promotions at Old Cross Tavern. This feature serves as a platform for engaging with the community and fostering a sense of belonging among patrons.

Responsive Design: The website was developed with a responsive design approach, ensuring optimal viewing and functionality across various devices, including desktops, tablets, and smartphones. This ensures that patrons can access the website seamlessly from any device, enhancing their user experience.

The redesign and redevelopment of Old Cross Tavern’s website have yielded significant benefits for the client and patrons alike. The new website effectively captures the unique charm and offerings of the pub while providing a user-friendly interface for patrons to explore menus, stay updated on news and events, and engage with the community. The integration of Untappd for menu management has streamlined operations for the landlord, ensuring accurate and timely updates. Overall, the website redesign has strengthened Old Cross Tavern’s online presence, enhancing its reputation as a beloved local establishment in Hertfordshire.

The successful redesign and redevelopment of Old Cross Tavern’s website exemplify the importance of combining thoughtful design with innovative technology to create an engaging and functional online presence. By leveraging the power of WordPress, integrating menu management solutions, and prioritizing user experience, the new website has effectively positioned Old Cross Tavern as a premier destination for patrons seeking a blend of tradition and modernity.

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