Digital Marketing & SEO

Do You Need
Digital Marketing?

Digital marketing is vital for your business and brand awareness. It seems like every other brand has a website. And if they don’t, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget.

What is
Digital Marketing?

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal. We use a number of tools to help track and report all our SEO and PPC campaigns such as SemRush and Google itself.

Organic SEO vs
PPC Advertising

Search engine optimization (SEO) and pay-per-click advertising (PPC) are probably the two most commonly known forms of digital marketing. They both offer a lot of advantages when trying to grow your online presence, as well as being the most popular strategies to use if you want to rank higher than your competition. So which is better — SEO or PPC? There is no right or wrong answer, and in most cases using both tactics will give you the best results. Each site is different which is why we provide a full SEO audit free of charge so we can assess what option is best for each client. Get in touch now to see how well your site is performing.

SEO Consultancy

We are an SEO Company in Hertfordshire and our goal is to take away the stress of having to spend hours upon hours of your time learning the complexities of the SEO world, giving you more time to focus on your business. Our SEO specialists have a vast amount of knowledge in all SEO services, which means your site can benefit from an SEO boost right away. Working closely with you, we can advise on the keywords you should focus on as well as what your competitors are doing well and not so well so we can increase your rank above them.

Full SEO Audit

We perform a full SEO audit before we take on a new client. This way you have a clear understanding of how your site is performing currently and can easily track all SEO improvements that are made. We check for anything that could be negatively affecting your SEO positions, for example, broken links, duplicate pages, blocked pages and incorrect redirects. We also perform top-level competitor analysis. All of this and more can affect how Google crawls your site and what rank you achieve on the Google SERP (search engine results page).