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What Is Good Web Design?


If you’re a small business owner, chances are that you’ve heard the buzz about web design. Maybe you’ve even considered investing in one for your company or personal brand.

But what makes a good web presence? At its core, good web design is about creating a user experience that is pleasant and easy to navigate. While many things factor into this equation (including responsiveness, load time and SEO), these four are essential components of every successful site:

Your Site Should Be Responsive

Responsive web design is a must. It’s not just a nice-to-have feature; it’s an essential part of any website these days.

What is responsive design? Responsive web design (RWD) is an approach to web development that uses flexible layouts which can adapt to the size and device being used, as well as the orientation of the screen (landscape or portrait).

Responsive websites are easier to use on mobile devices and tablets because they don’t require users to pinch or zoom in order for content to fit the screen correctly. They also look great on desktop computers because they automatically adjust their height based on how much space there is available in the browser window–no more scrolling down endlessly just trying to find what you’re looking for!

Your Site Should Have Good SEO

Let’s start with the basics. SEO (search engine optimization) is a long-term investment that can pay off in big ways. It’s not just about creating keywords and stuffing them into your site; it’s also about creating content people want to read, making sure your site loads quickly, and providing a good user experience.

If you want to make sure that potential customers can find your business online, then you need good SEO practices on your site and others like it.

Your Site Should Load Quickly

In the world of web design, one of the most important aspects is how quickly your website loads. A user who has to wait too long for a page to load will get bored and leave your site. If you want your site to be successful, it’s crucial that it loads quickly–and this applies not just to desktop users but also for mobile users as well.

Many people use their phones to browse websites while they’re on the go or waiting in line at Starbucks, so if they have trouble loading pages on their phone because they don’t have great internet connectivity, then this could negatively impact their experience with your company (and thus lead them elsewhere).

Your Site Should Be Easy to Navigate

Navigation is the process of moving through a website to find the information you are looking for. Navigation should be intuitive, consistent, easy to find and use, and easy to understand and remember.

It’s also important that your navigation works across all devices: desktop computers and laptop computers; smartphones (Android or iPhone) and tablets like iPads; smartwatches such as Apple Watch; virtual reality headsets like Oculus Rift or Google Cardboard headsets with mobile phones inside them.

Your Site Should Have a Clear Call to Action

A clear call to action is a good way to drive traffic to your site.

A call to action should be clear and concise, easy to find and relevant for the visitor. The best way to do this is by using a button or other graphic element that stands out against its background colour or texture, but not so much that it distracts from the rest of the site’s design elements.

A good web presence is built from a solid strategy and channelled through a well-designed user experience.

Web design is a process. It’s not just about creating a beautiful visual appearance, but also about how your site works for users and search engines. Web designers create user experiences that are engaging, intuitive, and responsive to the needs of their client’s businesses.

A good web presence is built from a solid strategy and channelled through a well-designed user experience.


We hope this article has been helpful to you! If you need any help in your web design journey, or just want to talk it out with someone else, please feel free to reach out. We’re here for you. Get in touch today!

Creative Agency Hertfordshire Purple Cactus