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commercial photography hertfordshire

Why Professional Photography Is Better Than Using Stock Images

Stock images are great for adding some visual pop to your website, but they don’t offer the same level of customization and flexibility as professional photography. Here are a few reasons why you should use professional photography in your business:

You have more control.

The most important advantage of professional photography is that you can have complete control over every aspect of your image, from the lighting and background to the composition and subject matter. You can also choose the most flattering angle for your subject and time of day for the shoot–and even what clothing they wear!

Custom photographs are more accessible than you think.

If you’re looking to get professional photos of your business, but don’t have the budget to hire a photographer full-time, there are still plenty of options available. For example:

  • You can have a custom photo shoot done on a budget! You may not be able to hire someone for $1 per hour as some websites suggest, but there are plenty of ways around this if you look hard enough. Maybe try hiring one person who specializes in food photography and another who specializes in product shots–that way they can split their time between doing both tasks instead of just one or two things all day long (and thus costing less).
  • Another option is hiring a professional photographer from afar–this could mean having them come do an on-site shoot at your office or location; it could also mean having them travel somewhere else entirely for an event where everyone involved would benefit from having great pictures taken by an expert eye.”

You can set your business apart from the competition.

You can set your business apart from the competition by using custom images, which will make you look more professional.

Professional photographers understand that branding is important and they know how to create custom images that portray your brand in an appealing way. This is especially true when it comes to social media posts, where users have a short attention span and need something visually appealing in order to stay engaged long enough to read what you have written on the post itself.

The quality of a professional photographer’s work will also help set them apart from stock photos because they are taken with high-end cameras or lenses, edited professionally (if needed) and retouched as needed by an expert retoucher (rather than someone with no experience).

Stock image libraries are expensive.

Stock images are expensive. You’re paying for a photo, but you’re not getting anything custom or unique. Stock images don’t work well with your brand, and they aren’t flexible enough to be used in many different situations. If you want something bespoke and unique that will reflect the personality of your business–or if you simply have no idea what kind of image would best suit your needs–then professional photography is the way to go.

Professional photography is a worthwhile investment for your brand.

  • You get more control. Professional photographers are experts at what they do, and they’ll be able to give you exactly the look and feel that you want for your brand.
  • You can set yourself apart from the competition. If everyone else is using stock images, then why not go above and beyond by hiring a pro? Your customers will appreciate it–and so will their friends!
  • Stock library prices are high compared with the cost of hiring a photographer directly (or even through Fiverr). In addition, there may be limits on how often an image can be used or how many times it can appear in different places throughout the website/marketing materials/etc., which could make things difficult if one image really resonates with customers but isn’t allowed anywhere else on site due to copyright issues or licensing restrictions.*


If you’re still sceptical about investing in professional photography, consider this: stock images are not unique to your brand or business. You can find them anywhere from social media to Google. If you want to differentiate yourself from the crowd and make your brand stand out, then invest in custom photography. Get in touch if you want to discuss our photography services with us.

Creative Agency Hertfordshire Purple Cactus