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Web Design Hertfordshire - Maintenance

Why Website Maintenance is So Important

A well-maintained website is essential to keeping your business efficient. A neglected website will not only hinder the user experience, but it can also negatively affect search engine optimization (SEO) and lead to an increase in 404 errors.

Bugs and security flaws

Bugs and security flaws can be exploited by hackers to gain access to your site, so it’s important to keep up with updates. For example, if you have an older version of WordPress installed on your website but the latest version includes a fix for a high-risk vulnerability, then that update needs updating immediately.

Security updates are also important for keeping your site secure because they often include patches for known bugs or vulnerabilities that could allow hackers access to your system if left unpatched. These kinds of updates should always be done promptly after being released by the developer as well as every time new versions are released from them (which may happen several times per year).

Outdated content

Outdated content is one of the biggest issues with a website. When your content is out of date, it can cause problems for your site and business.

  • Outdated content isn’t optimized for search engines. Search engine algorithms look for fresh, up-to-date information when determining what pages to show in search results. If you have outdated or stale information on your site, it isn’t going to rank as well as it could in SERPs (search engine results pages).
  • Outdated content makes your site look less professional than competitors’ sites which are kept up-to-date with fresh information regularly. People will assume that if they’re seeing outdated information on yours while competitor sites seem updated frequently with new posts or other types of updates then theirs must be better because they care more about their customers than you do!

Poorly optimized pages

Poorly optimized pages can have a negative effect on your SEO. To optimize your pages, there are some tools you can use:

  • Google Search Console – This tool allows you to monitor the performance of your website and check for any issues that may be affecting its performance. It also offers recommendations for how to improve it.
  • Screaming Frog SEO Spider – This software helps identify problems with on-page content such as duplicate titles or missing alt tags in images on a page.

Unused plugins or functionality

To make sure that your website is staying up-to-date and secure, you should regularly check for unused plugins. Plugins can be a great way to add extra functionality or features to your site, but if you don’t use them anymore–or never did–they can slow down the performance of your site.

To find out which plugins are causing problems on your website, look at the “Plugins” tab in the WordPress dashboard:

  • Check if any of them have an expiration date set in the future (this means they need updating). If so, update or delete those plugins first.
  • Next look at what functions each plugin provides and decide whether or not these functions are needed for your site. For example: Do I really need Google Analytics? Or maybe I could use another analytics tool instead since this one doesn’t offer anything special compared with others available today (and probably won’t be updated again). After making these decisions about what functionality remains active on my sites over time there’s only one thing left to do before removing any unused code: Update all existing versions!

404 errors

404 errors are one of the most common website issues. They occur when a user clicks on a link that doesn’t exist, and they’re usually caused by outdated links or broken links. If you want to prevent 404 errors, it’s important to keep your site updated at all times in order to avoid broken links.

You can also take steps to fix them after they happen; this will vary depending on what type of 404 error you’re experiencing and how severe it is. In general, there are three ways to fix these problems:

  • Using an automated tool like Google Webmaster Tools or Bing Webmaster Tools (if you have access) can help identify which pages are causing issues so that you can update them accordingly before more people get stuck trying to access them via search engines instead of directly through the website itself.*

Regular website maintenance is important to keep your site up to date.

Website maintenance is an important part of keeping your site up-to-date and running smoothly. It should be done regularly, but how often depends on the type of website you have and what kind of content it contains.

When websites are first launched, they’re typically given a lot more attention than they need because there’s so much excitement surrounding them! However, once things start getting busy with other projects and life in general (as they always do), it becomes easy for people who work on these sites to forget about them until something breaks or needs updating–which can cause major problems down the road.

Website maintenance isn’t just about fixing broken links or typos; it’s also about making sure that everything else works properly as well: images load properly; links lead somewhere useful when clicked; search engines can crawl through all parts of your site without issue…the list goes on!


We hope that this article has shown you the importance of regular website maintenance. It’s not just about keeping your site up to date and running smoothly, but also ensuring that users can find what they’re looking for. If your site has been neglected over time then it may well be worth investing some time and money into getting it back in shape again – both for your benefit and theirs!

Creative Agency Hertfordshire Purple Cactus