SEO Tips and Tricks
SEO is a big deal. According to Moz (a search engine optimization company), it takes an average of five months for a site to rank in the top 10 on Google, which means that if you’re not doing SEO right, you could be missing out on traffic and leads. Here are some basic tips and tricks that can help you get started with SEO:
On-page SEO
On-page SEO is the practice of optimizing your website to rank higher in search results. This includes things like title tags, meta descriptions and headings, content length and quality, internal links and external links (backlinks).
On-page SEO should be part of your overall strategy for getting more traffic from Google searches.
Off-page SEO
- Backlinks.
- Social signals.
- Citations.
- Local citations (NAP and contact information).
Social media is another great way to get your brand out there and gain exposure, but it’s important not to overdo it! Make sure you’re sharing quality content that adds value for your audience, or else they might unfollow you in favour of someone who does provide useful information on a regular basis.
Backlinks
Backlinks are links from other websites to your website. They’re a great way to get more traffic, and they’re also an excellent way to measure the popularity of your site.
The more backlinks you have pointing at your site, the higher Google will rank it in search results. If someone wants information on how they can start their own blog (and thus do what we do), then they might type something like “how do I blog” into Google’s search engine–and if we’ve done our job well enough, our website will come up first!
Local SEO
Local SEO is important because it helps you rank in the local search results and local maps results. Local SEO is also important because it can get you ranked on news sites that cover your area, which means more exposure for your business and better brand recognition.
That’s why we’re going to talk about how to optimize your website for local search engines like Google and Bing so that when people search for services in their city or town (or anywhere else), they find yours first!
Social Media
Social media is a great way to get your name out there, especially if you’re just starting out. You can use it as a platform to promote your business and find new customers. But social media also has other benefits, like giving you feedback on your products or services that can help improve them over time.
Social media provides an opportunity for businesses in many fields–from marketing agencies and freelance writers all the way down through small local businesses–to build relationships with their clients by sharing information or responding quickly when someone needs help with something related to their area of expertise (like SEO).
Know the key terms that people use to find you.
You need to make sure you know the key terms people are using to find you. To do this, there are a number of tools that can help.
- Google’s Keyword Planner is one of the most popular ways to find out what keywords people are searching for on Google. It also gives you an idea of how competitive those keywords are and lets you see which ones have lower competition than others so that you can focus your efforts on them.
- Autocomplete is another useful tool because it shows what people have been searching for in recent months as well as provides suggestions based on what has been searched before (for example: “what happened in” followed by a city name). This gives insight into what people might want more information about so that they can be targeted with advertising campaigns or content creation efforts later down the line–or even better yet–before anyone else does!
- Trends let us know whether our target audience is growing or declining over time which helps us decide where best spend our resources now versus later when demand may no longer exist due to changing consumer preferences/needs.”
Conclusion
You don’t have to be a marketing expert or SEO guru to get started with SEO. Just remember the basics and keep learning as you go along, and you’ll do fine!
